Strategic Marketing for Small Business- exclusively by Ron Shepard.

 

We make websites work. Specialists in PPC, CPC, keyword selection, and page optimization; integrating complete marketing approaches for cohesive, consistent messages to your market. 

Confirm the message is in your mailer! Does your postcard or mass- mailer have the desired result; does it call to action? Be sure your marketing investment delivers on it's potential.

Whether your efforts are exclusively on-line, or predominantly face-to-face, look to us for your marketing challenges.  Our clients depend upon us for exploration of emerging business opportunities, and creative approaches to re-energize existing markets. 

Consulting services just like the big guys; on a budget you can afford. Complete market and business analysis reports, delivered in a format you can use.

 
 

Artist John Helton wanted a site that allowed his art to speak, without interpreting his design philosophy too narrowly. John's work is both ecclectic and rapidly evolving- neither qualities that transfer well to the web. We determined that John needed distinct galleries to represent each channel of his work, and a formalized color scheme that did not compete with the beauty of the wood he uses. The format allows for easy navigation between galleries, and simple updating by the artist.

 

  We deliver tangible, tactical results, with:  

  • Collateral Integration Concepts and Copywriting Solutions

  • Market Research and Data Mining

  • S.W.O.T.*, Life-Cycle Analysis, Industry and Case Studies

*Strengths, Weaknesses, Opportunities, and Threats

 
 

Responding to an R.F.P.? We interview you, and your staff, examine your competitors offerings, and conduct on-line research for  maximum response value.

 Cell Mania came to us with a challenge: create a template that allowed for rapid positioning of each new cell phone, for maximum market penetration. In the world of cell phones, we learned, early adopters are where the money is. We developed a find-and-replace format, so that adding phones took moments, and site submission could occur within minutes of a new phone's arrival on the market. Silver City Diner wanted to reach families visiting Park City. They felt that their american style fare would be appealing to tastes not easily satisfied by Park City's high-dollar, flavor-rich offerings. Their request was a site survey to make for easily searched content, and consumer-conscious appeal.
  Papineau Properties came to us with a huge challenge- how to get rankings among the thousands of rental properties available in the Park City area. Our result? Top-10 rankings in some of the most desireable search categories- astonishing for a small, one-man rental outfit! Not-Fade-Away produces photo albums for those with great intent, but poor execution in the memory making department. Our goal was to research and capture an assortment of domain names, with individual pages pointing to the main site. This strategy allows for a broad assortment of search terms resulting in traffic to a single site, without diluting the match accuracy of the specific terms. Brilliant, if we do say so ourselves!

Seeking Maximum Search engine response? We identify key search expressions (including misspellings and colloquialisms) to garner every potential customer. Its a pay-per-click world, but we maximize your exposure before you spend a dime, and focus your efforts to get the right clicks, instead of just more clicks.
 

F.A.Q. Pages, Success Stories, and how-to's and blogs; these are the testimonials of the future. In your business, your successes can motivate customer selection- and often result in unpaid search response. If your business specializes in a particular field, use the web to show off your expertise. You tell the story, we put it on-line, customers seek answers, and they find you. This is grass-roots for the next generation. 

 Wonens Ski Jumping USA suffered from one serious flaw... too long a domain name. Our very first initiative was to get a shorter, more easily remembered URL. From there, we focused on content, merging pages and eliminating redundancies. Finally, we recommended adding RSS feeds, so fans could access content through the portal of their choosing. Google AdSense, and referral tracking programs finished up our recommendations, generating revenue for the non-profit with each click-through. Park City reviews started out as a simple idea to link to area businesses- but Google AdSense turned one persons past-time into a full-out revenue generator.
  Fiore came to Park City with a brilliant chef, a well developed menu, and a not-so-a-good location. It was difficult to locate, and even more so to find parking. Customers, once recovered, became loyal, and the restaurant has succeeded in a spot where several before had failed. Our task was to ensure the read-ability of the menu, track site usage, and suggest any options for improving revenue. Our solution, however simple it may appear, was to add a locals-special pop-up window, targeted to a particular day of the week. The slower the day, the more appealing the special entree. We did this using a small java-script, keeping site load times to a minimum. The results? Bravicimo! Field & Stream Licenses had a range of products, all carrying the Field and Stream logo. They wate their web site to refelct the nature and intent of their products, in a format where you'd expect to find them. Further, they needed to tie-in a recent agreement promoting Karl Malone as a spokeperson. We redesigned their web-site, to protray a cabin in the woods, where one can enter and select from the various licensee's product offerings. The goal was to generate click-throughts to the clients site, without losing the customer to that supplier- after-all, there's a plenty more to see, ya'll.

Approaching a new market can be a challenge- your existing customers may speak an entirely different language, or seek a different set of features, functions, and benefits. How do you assure that your materials speak to all of your customers?  We combine word-smith skills with market research, to net uniform copy with broad reaching appeal.
 

It all starts with an email. Act today!
Contact us at info@rshepard.com for a free exploratory site assessment.

Wicked Interiors wished to enter the market with a splash. We designed their business cards and logo, and then integrated this design into a mailing, followed by their web site. Careful attention was given to maintaining consistancy of temem and message throught the initiative.

How do you make something sexy when it mostly involves llama and an impoverished people? Ebella IMports sought a site that would evoke the colorful traditinal patterns of Ecuador and Peru, to invite shoppers to learn about the wonders of Alpaca wool. We told a story, complete with imagery, that lead one to empathaize with the native craftsman. In the end, no price was too great to own one of these unique creations. Site positioning came remarkably easy, as few sites had carefully targeted the Alpaca Wool Rug and Tapestry market.

Property of RShepard.com, all rights reserved. Sites shown represent past and/or present clients.  Copyright 2006.

Schedules on line                                    November 17th Information